Work History

I have worked as a legal marketing copywriter for more than a decade. In addition, I have worked for several websites centered on the videogame industry. For a full list of my published/produced works, you can visit this page. The longer versions of all samples are available upon request.

FindLaw May 2010 – Present

Eagan, Minnesota and Remote

Senior Content Marketer June 2022 – Present

Led global content operations as interim manager for international writing teams, increasing productivity and cross-team collaboration through clear processes and 1:1 coaching.
Developed and implemented content strategies based on client interviews and analytics, aligning editorial calendars with business objectives.
Created and delivered training on generative AI, prompt engineering, and marketing storytelling — enhancing content efficiency and writer productivity.
Recruited, hired, and trained two international teams (Manila & Mexico City), improving content output and quality metrics.
Authored and maintained best-practice documentation, ensuring brand consistency and streamlined onboarding.
Produced white papers and knowledge articles to bolster team involvement and product information.
Served as subject matter expert (SME) for WordPress and Wrike, improving workflow visibility and turnaround times for production writing staff and Bangalore copy editors.

Content Marketer August 2019 – June 2022

Produced high-performing content for blogs, landing pages, and PPC campaigns, leading to an increase in engagement and decrease in page bounce rates.
Implemented advanced SEO strategies improving search rankings and engagement across multiple verticals.
Mentored and cross-trained writers, resulting in reduced revision time and improved client satisfaction scores.
Acted as Content Strategist for Canadian clients, tailoring messaging to regional markets and compliance requirements.
Performed quality assurance (QA) for vendor writing samples, establishing scoring systems that improved vendor selection accuracy.

Copywriter/Content Strategist May 2010 – August 2019

Created targeted content in collaboration with attorneys, designers, and SEO teams, resulting in measurable conversion improvements.
Developed customized content portfolios for client goals, increasing retention and upsell opportunities.
Edited and coached junior writers ensuring consistent tone, brand adherence, and SEO optimization.
Managed complex content pipelines consistently meeting deadlines in a fast-paced production environment.
Earned industry awards for content creation and web development excellence.

Gamer Investments October 2009 – March 2013

Staff Writer Online
• Responsible for writing fair and accurate video game reviews across platforms.
• Instrumental in developing current game rating system.
• Responsible for writing well-researched and user-friendly content at the direction of the editor in chief.

Gaming Ring October 2009 - January 2015

Feature Columnist Online
• Responsible for delivering high-quality, self-edited content on a range of topics.

Social Media Promotions

Social media promotions must be eye-catching, interesting and drive reader engagement. As both a Content Marketer and Content Strategist, I had a great deal of fun creating these creative attention-grabbers.

Websites

A big part of my work as a Content Strategist centered on working with a law firm and writing their web content. I worked with a team of designers and SEO consultants to ensure that every element worked together to form a positive impression ... while focusing on both engagement and rank.

Blogs & Articles

Most of my work as a Content Marketer focused on building a firm's portfolio through engaging and informational blog content. We used in-line source linking, SEO best practices and modified APA Style writing.

Industry Awards

In addition to winning numerous company awards (including "Draft of the Week" and "Words that Sell"), I was proud to be recognized for my work for The Lampe Law Office with a 2018 Webaward for Outstanding Achievement in Web Development by the WMA.

Creative Writing

Creative writing has always been a passion of mine whether it was short stories, screenplays or novels. As with any writer, I maintain a long to-do list of projects to keep me busy. Here are examples of two recently-published works.

"Paper Town" is a story contained in the Event short story anthology "Sarah's Keep." It's about a small Nebraska city that is there. And then isn't.

"Kill Depth" is a novella published by Severed Press. It chronicles military efforts to explore a giant sinkhole that has suddenly appeared in the Antarctic Ocean ... and the monster that hides within

Cover Layout & Design

I've always been interested in cover design and jumped at the chance to start laying out my own projects. From working with a team of dedicated writers on the Event short story anthology every year to laying out covers for the newly-established Red Jack Press, I love being the first impression a potential reader has to a creative project.

STEVE METCALF