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Work History

I have worked as a legal marketing copywriter for more than a decade. In addition, I have worked for several websites centered on the videogame industry. For a full list of my published/produced works, you can visit this page. The longer versions of all samples are available upon request.

FindLaw                                                                                  May 2010 – Present

                                                                                                           Eagan, Minnesota and Remote

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Senior Content Marketer                                               June 2022 – Present

  • Interim manager for a team of writers – oversee productivity, 1:1 meetings, scheduling, and training

  • Interview clients and develop content strategy and editorial calendar

  • Write and present training on topics such as generative AI, prompt engineering, and marketing storytelling

  • Interview, hire, and train to develop two international writing teams

  • Review and update best practices and training documentation

  • Act as SME for WordPress and Wrike, facilitating cross-functional collaboration

 

Content Marketer                                                                              August 2019 – June 2022​

  • Wrote custom content for blogs, websites, PPC campaigns, and social media

  • Implemented SEO best practices, boosting traffic and engagement

  • Mentored new and cross-trained writers

  • Served as Content Strategist for Canadian clients

  • QA'd vendor writing samples, providing detailed feedback and scoring

 

Copywriter/Content Strategist                                                         May 2010 – August 2019  

  • Wrote custom content in collaboration with attorneys, designers, and SEO

  • Developed client portfolio strategy tailored to goals and products

  • Edited and reviewed mentee and training drafts

  • Managed multiple projects, consistently meeting deadlines in production environment

  • Awarded for excellence in content creation and web development


 
Gamer Investments                                                                       October 2009 – March 2013

 
Staff Writer                                                                                                                                                                                              Online
•    Responsible for writing fair and accurate video game reviews across platforms.
•    Instrumental in developing current game rating system.
•    Responsible for writing well-researched and user-friendly content at the direction of the editor in chief.
 
Gaming Ring                                                                                 October 2009 - January 2015

 
Feature Columnist                                                                                                                                                                                  Online 
•    Responsible for delivering high-quality, self-edited content on a range of topics.

Social Media Promotions

Social media promotions must be eye-catching, interesting and drive reader engagement. As both a Content Marketer and Content Strategist, I had a great deal of fun creating these creative attention-grabbers.

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Websites

A big part of my work as a Content Strategist centered on working with a law firm and writing their web content. I worked with a team of designers and SEO consultants to ensure that every element worked together to form a positive impression ... while focusing on both engagement and rank.

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Blogs & Articles

Most of my work as a Content Marketer focused on building a firm's portfolio through engaging and informational blog content. We used in-line source linking, SEO best practices and modified APA Style writing.

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Industry Awards

In addition to winning numerous company awards (including "Draft of the Week" and "Words that Sell"), Steve Metcalf was recognized for his work for The Lampe Law Office with a 2018 Webaward for Outstanding Achievement in Web Development by the WMA. 

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Creative Writing

Creative writing has always been a passion of mine whether it was short stories, screenplays or novels. As with any writer, I maintain a long to-do list of projects to keep me busy. Here are examples of two recently-published works.

"Paper Town" is a story contained in the Event short story anthology "Carnival of Souls." It's about a small Nebraska city that is there. And then isn't.

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"Kill Depth" is a novella published by Severed Press. It chronicles military efforts to explore a giant sinkhole that has suddenly appeared in the Antarctic Ocean ... and the monster that hides within

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Cover Layout & Design

I've always been interested in cover design and jumped at the chance to start laying out my own projects. From working with a team of dedicated writers on the Event short story anthology every year to laying out covers for the newly-established Red Jack Press, I love being the first impression a potential reader has to a creative project.

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