Work History

I have worked as a legal marketing copywriter for more than a decade. In addition, I have worked for several websites centered on the videogame industry. For a full list of my published/produced works, you can visit this page. The longer versions of all samples are available upon request.

FindLaw May 2010 – Present

Eagan, Minnesota and Remote

Senior Content Marketer June 2022 – Present

Interim manager for a team of writers – oversee productivity, 1:1 meetings, scheduling, and training
Interview clients and develop content strategy and editorial calendar
Write and present training on topics such as generative AI, prompt engineering, and marketing storytelling
Interview, hire, and train to develop two international writing teams
Review and update best practices and training documentation
Act as SME for WordPress and Wrike, facilitating cross-functional collaboration

Content Marketer August 2019 – June 2022

Wrote custom content for blogs, websites, PPC campaigns, and social media
Implemented SEO best practices, boosting traffic and engagement
Mentored new and cross-trained writers
Served as Content Strategist for Canadian clients
QA'd vendor writing samples, providing detailed feedback and scoring

Copywriter/Content Strategist May 2010 – August 2019

Wrote custom content in collaboration with attorneys, designers, and SEO
Developed client portfolio strategy tailored to goals and products
Edited and reviewed mentee and training drafts
Managed multiple projects, consistently meeting deadlines in production environment
Awarded for excellence in content creation and web development

Gamer Investments October 2009 – March 2013

Staff Writer Online
• Responsible for writing fair and accurate video game reviews across platforms.
• Instrumental in developing current game rating system.
• Responsible for writing well-researched and user-friendly content at the direction of the editor in chief.

Gaming Ring October 2009 - January 2015

Feature Columnist Online
• Responsible for delivering high-quality, self-edited content on a range of topics.

Social Media Promotions

Social media promotions must be eye-catching, interesting and drive reader engagement. As both a Content Marketer and Content Strategist, I had a great deal of fun creating these creative attention-grabbers.

Websites

A big part of my work as a Content Strategist centered on working with a law firm and writing their web content. I worked with a team of designers and SEO consultants to ensure that every element worked together to form a positive impression ... while focusing on both engagement and rank.

Blogs & Articles

Most of my work as a Content Marketer focused on building a firm's portfolio through engaging and informational blog content. We used in-line source linking, SEO best practices and modified APA Style writing.

Industry Awards

In addition to winning numerous company awards (including "Draft of the Week" and "Words that Sell"), Steve Metcalf was recognized for his work for The Lampe Law Office with a 2018 Webaward for Outstanding Achievement in Web Development by the WMA.

Creative Writing

Creative writing has always been a passion of mine whether it was short stories, screenplays or novels. As with any writer, I maintain a long to-do list of projects to keep me busy. Here are examples of two recently-published works.

"Paper Town" is a story contained in the Event short story anthology "Carnival of Souls." It's about a small Nebraska city that is there. And then isn't.

"Kill Depth" is a novella published by Severed Press. It chronicles military efforts to explore a giant sinkhole that has suddenly appeared in the Antarctic Ocean ... and the monster that hides within

Cover Layout & Design

I've always been interested in cover design and jumped at the chance to start laying out my own projects. From working with a team of dedicated writers on the Event short story anthology every year to laying out covers for the newly-established Red Jack Press, I love being the first impression a potential reader has to a creative project.

STEVE METCALF