FindLaw, part of Thomson Reuters                                              May 2010 – Present

                                                                                                           Eagan, Minnesota and Remote

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Senior Content Marketer                                               June 2022 – Present

• Provide direction, expertise and feedback to other writers by editing content to reflect client desires and industry best practices

• Write and present topics to the writing team based on industry growth and trends such as generative AI, marketing storytelling and microcontent

• Oversee growth and training of international content groups including Spanish, Manila and Canadian writing teams

• Review and revise best practices and numerous training documents

• Review writing samples, conduct interviews and onboard new hires

• Redline drafts and provide feedback to internal writers, new hires and vendor partners

• Act as Subject Matter Expert (SME) in numerous areas for cross-functional teams and business systems such as WordPress content management system and Wrike task management system.

 

Content Marketer – Recurring Content/Paid Social                       August 2019 – June 2022​

• Excel in a fast-paced production environment to write custom content including blogs, websites, PPC campaigns and social media promotions

• Research and write complex topics while delivering error-free content

• Use SEO best practices to generate traffic and engagement

• Mentor both new writers and cross-trained writers across numerous product lines

• Act as Content Strategist for Canadian clients and deliver all necessary copy

• QA vendor writing samples and provide redline comments and scoring rubric

 

Copywriter/Content Strategist                                                         May 2010 – August 2019  

• Interview attorneys and write custom content to their specifications

• Work with designers and search engine experts to create engaging content such as websites, blogs, paid social campaigns and PPC landing pages

• Develop client strategies based on customer goals and product portfolio

• Review, rewrite and copy edit mentee and training drafts

• Work on multiple deliverables in various stages of completion while meeting all required deadlines

• Participated in numerous pilot programs designed to increase efficiency and balance organizational workload

• Won numerous organizational awards including Words That Sell, Draft of the Week and the WMA’s “2018 Webaward for Outstanding Achievement in Web Development”

 
Gamer Investments                                                                       October 2009 – March 2013

 
Staff Writer                                                                                                                                                                                              Online
•    Responsible for writing fair and accurate video game reviews across platforms.
•    Instrumental in developing current game rating system.
•    Responsible for writing well-researched and user-friendly content at the direction of the editor in chief.
 
Gaming Ring                                                                                 October 2009 - January 2015

 
Feature Columnist                                                                                                                                                                                  Online 
•    Responsible for delivering high-quality, self-edited content on a range of topics.